Yield sprouted from a deep-rooted desire to help people, businesses, and organizations tell their stories, in ways that are meaningful and valuable.
Yield has the resources, tools and Experience of a traditional agency, without the traditional overhead. We provide fully-dedicated teams and senior-level counsel for every client, Partner, Program and project.
Our expertise is a blend of strategy, creative writing, engagement and execution, across a variety of industries, including: Restaurant & Hospitality, Travel & Experience, Non-Profits, food & beverage, retail, spirits, and automotive.
Meet the Team
Kate FEttig
Prior to founding YIELD, Kate was a distinguished communications professional based in Chicago, with more than a decade of experience at top global communications firms, including Burson-Marsteller, Edelman, MWW, and OLSON. During her time in the agency world, Kate was a strategic and creative leader, and oversaw numerous award-winning product launches, media luncheons, celebrity partnerships, influencer programs, and large-scale events.
Today, she leads an independent marketing communications agency that brings together more than two decades of corporate, agency and consultant experience.
Michael Posby
Michael is a Certified Public Accountant and a seasoned finance professional, providing a variety of executive-level resources and insights to Yield PR, focusing on fiscal planning, big-picture strategy, budgetary support, and goal-driven metrics.
Caroline (Carly) Tilley
An accomplished administrator, planner, and active mom of two, Carly provides a wide range of support to Yield PR clients, from research and planning, to content development and community management, to event coordination. Carly brings a thoughtful, open-mind approach to projects and challenges, and excels at finding unique insights in her detailed and thorough work.