Yield sprouted from a deep-rooted desire to help people, businesses, and organizations tell their stories, in ways that are meaningful and valuable.
Yield has the resources, tools and Experience of a traditional agency, without the traditional overhead. We provide fully-dedicated teams and senior-level counsel for every client, Partner, Program and project.
Our expertise is a blend of strategy, creative writing, engagement and execution, across a variety of industries, including: Restaurant & Hospitality, Travel & Experience, Non-Profits, food & beverage, retail, spirits, and automotive.
Meet the Team
Prior to founding YIELD, Kate was a distinguished communications professional based in Chicago, with more than a decade of experience at top global communications firms, including Burson-Marsteller, Edelman, MWW, and OLSON. During her time in the agency world, Kate was a strategic and creative leader, and oversaw numerous award-winning product launches, media luncheons, celebrity partnerships, influencer programs, and large-scale events.
Today, she leads an independent marketing communications agency that brings together more than two decades of corporate, agency and consultant experience.
A recent graduate of Miami University with a Bachelor of Arts in strategic communication and a double minor in French and marketing, Reagan provides a wide range of support to Yield PR clients, from research and planning, to writing and media outreach, to event support, photography, and creative design. She will soon be relocating to the Los Angeles area, where she'll embark on her full-time communications & marketing career.